by sonicboom | May 4, 2022 | strategy
A shop full of customers who only want to have a look causes expenses without generating sales. Although no one wants that, everyone pays their online marketing for exactly that. Why this waste? Evaluating online advertising is not witchcraft. It is quite simple. If...
by Christian Domke-Seidel | Apr 14, 2022 | strategy
A bit of Facebook, nice pictures on Instagram and a few peanuts put into the ads and the customers come running. That’s not how digital communication works. Paid media can do more harm than good if owned media and earned media are neglected. A basic course. The...
by Christian Domke-Seidel | Apr 4, 2022 | strategy, Uncategorized
The metaverse will be the next evolutionary stage of the internet. It has been haunting books and their film adaptations for decades. There it usually becomes a dystopia. A detailed look shows whether the fear is justified. The metaverse is on everyone’s lips....
by Christian Domke-Seidel | Feb 22, 2022 | strategy
Viel Kritik an NFTs ist genauso unsinnig wie ihr bedingungsloser Hype. Wichtig ist, ihren Nutzen zu kennen und die Technik dahinter richtig anzuwenden. Damit Sie kein Geld zum Fenster rauswerfen. Was NFTs sind, was sie können und was das Ihnen bringt. Erstmal alle...
by Christian Domke-Seidel | Jan 12, 2022 | strategy
Herzchen, Likes und Follower gibt es zum Spottpreis. Die einstiege Leitwährung des Internets ist zur wert- und nutzlosen Ramschware verkommen. Nachhaltiger Erfolg ist komplexer. Aber machbar. Sonderangebot im Posteingang! „10.000 Instagram-Follower für nur 29,99...
by sonicboom | Dec 7, 2021 | Setup, strategy
Competition for young, well-educated workers has increased significantly in virtually all sectors over the last five years. The reputation of an employer is more decisive than ever, especially among younger generations when it comes to choosing a job. Today, this...
