by sonicboom | Jun 21, 2022 | Analysis
LinkedIn has a problem with inactive users. Dead users, bots and profiles that do not communicate distort the statistics massively. LinkedIn actually has 810 million accounts worldwide. 17 million in the DACH region. But not even one in ten of them is actually active....
by sonicboom | May 17, 2022 | Analysis
There is a gender gap on Linkedin. In almost all professional fields, there are more men than women. Recruiters prefer men and female profiles are clicked less often. Linkedin is a male domain. The gender gap on the career platform is enormous. The network has 774...
by sonicboom | May 4, 2022 | strategy
A shop full of customers who only want to have a look causes expenses without generating sales. Although no one wants that, everyone pays their online marketing for exactly that. Why this waste? Evaluating online advertising is not witchcraft. It is quite simple. If...
by sonicboom | Apr 13, 2022 | Uncategorized
The Metaverse is supposed to introduce the next internet revolution. Christoph Kullnig, Head of Group Marketing at Raiffeisen Bank International, explains in an interview with sonicboom what the chances are that it will become a dystopia or a utopia. The metaverse is...
by sonicboom | Dec 7, 2021 | Setup, strategy
Competition for young, well-educated workers has increased significantly in virtually all sectors over the last five years. The reputation of an employer is more decisive than ever, especially among younger generations when it comes to choosing a job. Today, this...
