Learn to write content that works for your target audience. Plan regular new content and determine where and how often that content needs to be posted to address your audience as efficiently as possible. Learn which content on what platforms results in the highest level of engagement with your audience, and how to prolong your customers’ visits and increase their willingness to buy. Use the right tools to manage your community on the basis of data, and maximise your number of followers. Learn how to up your brand’s recognition and reach with paid content (Google and social ads) and organic posts. Learn how to manage your digital community in the best possible way, and react immediately and calmly to criticism or when a digital crisis is looming (content moderation and criticism management).
Content & community management
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