Content & community management
Learn to write content that works for your target audience. Plan regular new content and determine where and how often that content needs to be posted to address your audience as efficiently as possible. Learn which content on what platforms results in the highest level of engagement with your audience, and how to prolong your customers’ visits and increase their willingness to buy. Use the right tools to manage your community on the basis of data, and maximise your number of followers. Learn how to up your brand’s recognition and reach with paid content (Google and social ads) and organic posts. Learn how to manage your digital community in the best possible way, and react immediately and calmly to criticism or when a digital crisis is looming (content moderation and criticism management).
MANAGE YOUR CONTENTLearn how to prepare new content regularly. Distribute your content at just the right time, thereby increasing your customers’ willingness to buy.
RAMP UP YOUR DIGITAL REACHDevise a strategy on how to up your reach on the relevant channels. Increase awareness of your brand and business, and unlock new target groups.
MODERATE YOUR CONTENTContinuously monitor how your content resonates with your audience. React to criticism quickly and efficiently, and adjust your strategy accordingly.
“Content developed based on data-led analysis and placed on the right channels, ensuring the defined customer group is reached with pinpoint accuracy.”
Workshops for effective online communication
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