Demystification

Learn about whether it makes financial sense for you and your company to embrace the latest trends in digital communication. Not all platforms are suitable for all companies, and not all target groups can be reached with content reliably. Learn how to locate the online and social media channels used by your target group, and know how to weigh up your prospects of winning new customers on selected channels. Assess the opportunities and risks associated with certain platforms for your company, your brand and yourself, and consider your online and social media strategy when making decisions.