Learn about whether it makes financial sense for you and your company to embrace the latest trends in digital communication. Not all platforms are suitable for all companies, and not all target groups can be reached with content reliably. Learn how to locate the online and social media channels used by your target group, and know how to weigh up your prospects of winning new customers on selected channels. Assess the opportunities and risks associated with certain platforms for your company, your brand and yourself, and consider your online and social media strategy when making decisions.
DIGITAL SWOT ANALYSIS
Recognise opportunities for your business with the presence on new platforms. Think about whether some channels fit your corporate identity.
DIGITAL INVESTMENT DECISION
Learn to analyse trends and the latest fads, and use the data to decide whether to invest, rather than blindly jumping on the bandwagon.
MAINTAIN YOUR CREDIBILITY
Think about whether a certain trend is compatible with your company, or whether it would make more sense to give it a miss.
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