Learn how to draw up a sustainable digital strategy that is appropriate for your target audience and in line with your business goals. Collect the figures relevant to your company and brand. Discover the right channels to convey your messages and content to your target audience. Learn about the latest success-driven tools that can be used to distribute your content easily and automatically. Familiarise yourself with tools that allow you to engage in data-based community management. This in turn will enable you to react quickly to your audience’s feedback and to take the right steps when a crisis is looming. Don’t leave anything in your digital strategy to chance, and always act in the interests of your target audience and business goals.
360° COMMUNICATION PLAN
DIGITAL STRATEGY
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HOLISTIC COMMUNICATION PLAN
Learn how to prepare a sustainable digital communication plan that is based on data and in line with your business goals and specific target audience.
APPROPRIATE MESSAGES
Distribute content that will excite your target audience and attract new customers. Post your content on the channels your audience likes best.
EXACT MEASUREMENT AND ANALYSIS
Analyse figures that really reveal something about your company’s digital success. Use the right tools to distribute your content automatically.
DIGITAL STRATEGY
“A digital communication strategy is a package of digital measures ensuring you achieve your individual business goals. It is based on data-led analysis of your company, your customers and your competitors.”
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