360° digital monitoring
Learn how to monitor your digital channels automatically round the clock and with little effort on your part. Use the latest monitoring tools that work for your business, and collect the figures you need. React immediately to both positive and negative developments and events. Learn to derive recommended courses of action from relevant data to realise your corporate strategy. Constantly adjust your communication to your audience’s needs. Keep track of your online and social media figures relevant to your business and target audience. Prepare reports including hit rates, timelines and keyword clouds, and monitor the impact of your digital communication.
KEY FIGURES AND KEY PERFORMANCELearn how to analyse your channels in a targeted manner on the basis of data, and visualise key figures that will guarantee your company’s success.
DIGITAL CRISIS MANAGEMENTMonitor and moderate all your audience’s reactions to your content, and intervene as quickly as possible in the event of a digital crisis.
CONTENT WITH ADDED VALUEAdjust your digital strategy to your target audience’s dynamic needs, and publish content that elicits a response from your audience.
“Constant and automated monitoring of your communication measures on all of your channels, including recommended courses of action and timely alerts of crisis situations.”
Workshops for effective online communication
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