Analyse your existing content, and learn which channels worked best. What type of content does your target group want most? Which content, trends, keywords and hashtags generate the highest number of interactions with your audience? The data will help you to adapt your future content for maximum impact. The right tools will also help you know exactly when to publish your content for optimum results. You learn which channels to use for your content to maximise success. Thematic analysis covers four dimensions: what (topics, trends), when (time fluctuations, peaks), where (media types, channels) and how (evaluation = sentiment). Status quo analysis focuses on the topics, keywords, trends and hashtags that worked, as well as on relevant critical topics.
TOPICS & TRENDSPrepare relevant topics that best reflect your audience’s interests. Distribute your content in a targeted manner to generate resonance, and maximise the impact of your digital communication.
THE RIGHT LANGUAGEMake sure that the language in your digital content is the language used by your target group. Your content will resonate with your users if you approach them on equal terms.
THE RIGHT TOPICSLearn from other’s success stories, and use their keywords and hashtags for your own target audience. Watch out for the issues that move your audience the most and generate interaction.
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