Perfect your digital image on your online and social media channels on the basis of data. Work on your digital basics for an online presence that outshines your competitors. Use a lean, personal website to position yourself in the digital world. Optimise your company’s online presence (e.g. Google My Business, Wikipedia entries), and align your social media channels and profiles with your business goals. Use online and social media aggregators to combine and share your content.
Build and optimisePresent yourself in the best possible light on social media, and avoid the no-go subjects of your target group according to platform.
Position yourselfCoordinate the positioning of yourself, your business and your brand online and on all relevant social media channels in a uniform and sustainable manner.
Use aggregatorsUse the potential of aggregators to collect, gather and combine your messages and knowledge for your audience.
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