Analyse your competitors’ online and social media activities, and learn from the best and the worst. Using the data, along with examples of best and worst practice, you will learn why your online and social media activities hit home or failed. Learn from your competitors in the industry: which strategies promise the greatest success, which mistakes can be avoided? A benchmark analysis of online content will enable you to identify the topics that distinguish your from your competition. You will generate content that is different from what your competitors have to offer, with digital communication that gives your audience real added value.
COMPARE YOURSELF WITH OTHERSCompare your digital communication with your competitors’ content: what can you learn from their successes and mistakes? We reveal the secret behind effective online communication.
BEST PRACTICES BY THE INDUSTRY’S BESTBest practices in terms of interaction, time of publication, frequency of publication, type of posts (image, video, blog…), length of posts, use of specific hashtags…
FIND A NICHE IN YOUR BRANCHWhich content has barely been covered by your competitors, if by anyone at all? Find out, and use it. Sharpen your profile, and offer your audience distinct added value.
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