OPTIMISING ONLINE AND SOCIAL MEDIA PRESENCE
Find out how to devise a sustainable digital strategy, to analyse your target group and to inspire them with specific content.
Having their own online and social media presence is an important tool for individuals in the public eye, allowing them to spread their messages and content. If you don’t plan your digital presence strategically and uniformly across all levels, this could have serious consequences for your own image and lead to your audience losing trust and interest. How you approach digital crisis situations is particularly critical.
We at sonicboom endeavour to help you position yourself in the digital world in the long term with a meaningful message. We will not only provide you with the means to communicate successfully on the right channels. We also see you as our partner, with whom we will work together on a holistic strategy. Together, we will make sure your digital presence is perfect for you, now and well into the future too.
STEP ONE: DATA-BASED ANALYSIS
Together with us, you analyse your digital potential in depth. Which online and social media channels are relevant to you and promise success? What are the characteristics of the target group that you want to reach with your messages? How can you reach your audience without scattering losses? What are the topics that hit a nerve with your audience? We help you analyse all the key aspects of your digital communication and to make the right decisions.
STEP TWO: DIGITAL INFRASTRUCTURE
Work on your digital basics for your personal online presence on all your online and social media channels. Position yourself online and on social media with personal websites, and optimise how you yourself are presented on all relevant channels. Adjust your personal presence to your business goals. Use online and social media aggregators to bring together and share your content in the right places.
STEP THREE: DIGITAL MEDIA FIT
Erarbeiten Sie sich mit uns grundlegende Kenntnisse im Bereich Suchmaschinenoptimierung und verstehen Sie die Algorithmen von Google & Co. Sie sorgen für eine höhere Reichweite Ihre Online- und Social-Media Inhalte und erreichen mehr Menschen mit Ihren Botschaften. Wir bieten Ihnen Grundkenntnisse in den Bereichen Social-Media Recht und Content-Beobachtung. So sind Sie optimal vorbereitet. Sie erlangen Themenführerschaft in gewünschten Bereichen und reagieren frühzeitig auf sich anbahnende digitale Krisen (Shitstorms).
Learn the basics of search engine optimisation from us, and understand the algorithms used by Google and co. Your online and social media content’s reach will be greater and your messages will speak to more people. Get to know about social media law and content monitoring, and be as well prepared as you can be. You will lead the debate in the areas you choose and take early action to combat digital crisis situations.
Content that brings success
SWOT ANALYSISWe offer you an analysis of your digital communication in its entirety. What are the strengths and weaknesses of your online and social media presence? On which channels are you missing out on opportunities?
DIGITAL BASICSBuild and optimise your personal presence on all your online and social media channels. Maximise the impact and reach of your digital messages and take the lead in the areas that are relevant to you.
DIGITAL FITNESSLearn the basics of key areas of digital communication with a view to implementing them in practice. Avoid legal problems, and use real-time monitoring to be able to react immediately to any crisis situations.
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