Get an overview of the latest trends in digital communication. Learn how to evaluate the relevance of the latest developments for you and for your business. After the workshop you will know whether it makes sense to get in on the next big trend. This workshop also deals with crowd management online and in social media. See for yourself how to proactively trigger crowd behaviour within your target audience. Learn how to use your digital audience as a resource for your corporate success (crowdfunding, crowdsourcing).
ALWAYS STAY UP TO DATE
Get an overview of the latest trends in the digital world, as well as an insight into the latest technologies.
MAKE DATA-BASED DECISIONS
Gauge whether a certain trend sounds promising for your company or whether the costs outweigh the benefits.
USE CROWD MANAGEMENT
Learn to understand crowd behaviour, and motivate your audience to contribute to your company’s success.
“Digital trends are change processes in digital communication. We focus on assessing and evaluating them, considering their relevance to our customers.”