TREND UPDATE

Get an overview of the latest trends in digital communication. Learn how to evaluate the relevance of the latest developments for you and for your business. After the workshop you will know whether it makes sense to get in on the next big trend. This workshop also deals with crowd management online and in social media. See for yourself how to proactively trigger crowd behaviour within your target audience. Learn how to use your digital audience as a resource for your corporate success (crowdfunding, crowdsourcing).