Use the full potential of search engine optimisation (SEO), and get your content to the top of Google search results. This workshop will show you the most useful SEO insights gained over the past years, and how to use them efficiently in practice. Find out how to prepare not only texts but also audio (e.g. podcasts) and video content so that they meet the quality criteria of Google and co. Devise strategies on how to make yourself more visible online without having to spend money on advertising.
SEO workshop 5.0
Learn how improved online findability on Google and co can help you increase your key figures such as conversions, leads and brand awareness.
BEST AND WORST-PRACTICE EXAMPLES
Find out what's new in SEO and learn strategies to optimise your content efficiently and easily for search popular engines.
ON-PAGE AND OFF-PAGE OPTIMISATION
This workshop includes both technological aspects of content optimisation and ranking aspects applicable beyond your own website.
“Gathering qualitative and quantitative data to enable objective decision-making as part of a digital strategy.”