Learn how to maximise the reach of your content and messages by using paid ads in a targeted manner. Advertise efficiently and with less time and effort. Find out where to distribute your content for the greatest impact. Use the right keywords, and place your ads at certain times and in certain regions to reach your target group with pinpoint accuracy, while also saving costs. Display advertising, social media advertising (SMA) or search engine advertising (SEA, Google Ads): learn to pick the best and most promising method to attract as large an audience as possible and to acquire new customers, at little cost.
CHOOSE THE RIGHT KEYWORDS
Use the right tools to select relevant keywords, and make paid ads more efficient. You will reach exactly the audience you want.
DIGITAL ADVERTISING IS DIVERSE
Display advertising, social media advertising or search engine advertising. Choose the method that looks the most promising for you.
MAKE DATA-BASED DECISIONS
Learn how to make data-based decisions about which type of online and social media advertising is most likely to help you achieve your company’s aim.
“Reaching your pre-defined, realistic and measurable business goals.”