by sonicboom | Jun 21, 2022 | Analysis
LinkedIn has a problem with inactive users. Dead users, bots and profiles that do not communicate distort the statistics massively. LinkedIn actually has 810 million accounts worldwide. 17 million in the DACH region. But not even one in ten of them is actually active....
by Christian Domke-Seidel | Apr 14, 2022 | strategy
A bit of Facebook, nice pictures on Instagram and a few peanuts put into the ads and the customers come running. That’s not how digital communication works. Paid media can do more harm than good if owned media and earned media are neglected. A basic course. The...
by sonicboom | Apr 13, 2022 | Uncategorized
The Metaverse is supposed to introduce the next internet revolution. Christoph Kullnig, Head of Group Marketing at Raiffeisen Bank International, explains in an interview with sonicboom what the chances are that it will become a dystopia or a utopia. The metaverse is...
by Christian Domke-Seidel | Apr 4, 2022 | strategy, Uncategorized
The metaverse will be the next evolutionary stage of the internet. It has been haunting books and their film adaptations for decades. There it usually becomes a dystopia. A detailed look shows whether the fear is justified. The metaverse is on everyone’s lips....
by Christian Domke-Seidel | Jan 12, 2022 | strategy
Herzchen, Likes und Follower gibt es zum Spottpreis. Die einstiege Leitwährung des Internets ist zur wert- und nutzlosen Ramschware verkommen. Nachhaltiger Erfolg ist komplexer. Aber machbar. Sonderangebot im Posteingang! „10.000 Instagram-Follower für nur 29,99...
