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Earned media, owned media, paid media: these media will turn you into an internet star

Earned media, owned media, paid media: these media will turn you into an internet star

by Christian Domke-Seidel | Apr 14, 2022 | strategy

A bit of Facebook, nice pictures on Instagram and a few peanuts put into the ads and the customers come running. That’s not how digital communication works. Paid media can do more harm than good if owned media and earned media are neglected. A basic course. The...

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