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Inactive accounts: The Army of the Living Dead on LinkedIn

Inactive accounts: The Army of the Living Dead on LinkedIn

by sonicboom | Jun 21, 2022 | Analysis

LinkedIn has a problem with inactive users. Dead users, bots and profiles that do not communicate distort the statistics massively. LinkedIn actually has 810 million accounts worldwide. 17 million in the DACH region. But not even one in ten of them is actually active....
Earned, owned, paid: these media will turn you into an internet star

Earned, owned, paid: these media will turn you into an internet star

by Christian Domke-Seidel | Apr 14, 2022 | strategy

A bit of Facebook, nice pictures on Instagram and a few peanuts put into the ads and the customers come running. That’s not how digital communication works. Paid media can do more harm than good if owned media and earned media are neglected. A basic course. The...
Wir haben LinkedIn-Follower gekauft – damit Sie es nicht tun müssen

Wir haben LinkedIn-Follower gekauft – damit Sie es nicht tun müssen

by Christian Domke-Seidel | Jan 12, 2022 | strategy

Herzchen, Likes und Follower gibt es zum Spottpreis. Die einstiege Leitwährung des Internets ist zur wert- und nutzlosen Ramschware verkommen. Nachhaltiger Erfolg ist komplexer. Aber machbar. Sonderangebot im Posteingang! „10.000 Instagram-Follower für nur 29,99...
Total control through Owned Media Monitoring

Total control through Owned Media Monitoring

by sonicboom | Nov 18, 2021 | Monitoring

Inspire people with your own content and channels, consolidate your own expert status and create brand awareness. Good content achieves all of this. But what data is crucial when it comes to measuring and quantifying the impact of your own content? In this blog...
Warum Sie Ihre Earned Media Inhalte genau im Blick haben sollten

Warum Sie Ihre Earned Media Inhalte genau im Blick haben sollten

by sonicboom | Sep 16, 2021 | Monitoring, strategy

Wer wissen möchte, was die eigene Zielgruppe über die eigenen Produkte und die eigene Marke denkt und im Krisenfall rechtzeitig eingreifen will, braucht einen datenbasierten Überblick über alle Erwähnungen der eigenen Marke, egal ob online oder auf Social Media. Wie...
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