by Christian Domke-Seidel | Apr 14, 2022 | strategy
A bit of Facebook, nice pictures on Instagram and a few peanuts put into the ads and the customers come running. That’s not how digital communication works. Paid media can do more harm than good if owned media and earned media are neglected. A basic course. The...
by sonicboom | Apr 13, 2022 | Uncategorized
The Metaverse is supposed to introduce the next internet revolution. Christoph Kullnig, Head of Group Marketing at Raiffeisen Bank International, explains in an interview with sonicboom what the chances are that it will become a dystopia or a utopia. The metaverse is...
by Christian Domke-Seidel | Apr 4, 2022 | strategy, Uncategorized
The metaverse will be the next evolutionary stage of the internet. It has been haunting books and their film adaptations for decades. There it usually becomes a dystopia. A detailed look shows whether the fear is justified. The metaverse is on everyone’s lips....
by sonicboom | Jul 21, 2021 | Analysis, Monitoring
Monitoring ist in letzter Zeit zu einem Trendbegriff geworden. Viele Unternehmen denken, dass die „nebenbei“-Beobachtung der eigenen Social-Media-Kanäle ausreicht, um zu wissen, was Kundinnen und Kunden von den eigenen Produkten halten und wie die Stimmung im Netz...
